Yes, that's correct. MTV will launch a GIF Awards show called "the Giffies" that will honor memorable moments from the MTV Movie Awards.
During the April 14 broadcast, a GIF artist and comedians from VH1's Best Week Ever will team up to quickly create entertaining GIFs for impromptu categories such as Sexiest Lip Licking, Best Side Eye and Most Unexpected Stage Dive.
"We've been doing live GIFing of our awards shows for two years or so now," said MTV director of mobile Mike Scogin, adding that GIFs have become a staple in MTV's strategy.
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